No rules - no time limits - no hassles It's that simple.
Canadian Tire 'Money' (CTM), one of Canada's best-known and most-loved customer reward programs. Considered by many to be a Canadian icon, Canadian Tire 'Money' enjoys nearly universal top-of-mind recognition in Canada.
Canadian Tire 'Money'™ was inspired by Muriel Billes, the wife of Canadian Tire's co-founder and first president, A.J. Billes, and was introduced as a "cash bonus coupon" in 1958 in the first Canadian Tire Gas Bar in Toronto.
Why was Canadian Tire 'Money' Developed?
Canadian Tire 'Money' was developed as an innovative response to the promotional activities of the major oil companies in the 1950s. The oil companies were giving away dishes and toasters to their customers: A.J. Billes decided to boost gas bar business by giving away coupons. Customers were permitted to choose their preferred "bonus". The result? The oil companies just couldn't compete. In one stroke, Canadian Tire had hit upon another retailing first: the concept of cross-merchandising.
Today, the new design of Canadian Tire 'Money' incorporates the latest anti-counterfeiting technology. Special watermarked paper is used in the printing so that, when held up to the light, a white outline of the Canadian Tire triangle is visible through the paper. Raised lettering on the face of the bill, a maple leaf image, and anti-copier tints are used to create the background patterns. A latent image of a maple leaf is positioned to the right of Sandy McTire's left ear-but it can only be seen by tilting the bill at eye level.
Canadian Tire 'Money'. Not only is it Canada's oldest, best known, best loved reward program, it's just one more way that Canadian Tire maintains its promise to be the best at what our customers value most.
i was just chatting with a friend here and they were telling me about a recent trip to canadian tire where he paid for his purchase using only canadian tire money and he was surprised that he still earned ctm on his purchase - how cool is that? like he said - where else but in canada?!
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